Naples Roofing & Sheet Metal LLC
Commercial Roofing Contractor | Buffalo, New York
Naples Roofing & Sheet Metal LLC is a premier commercial roofing contractor serving Western New York since 1975. Headquartered in Buffalo, NY, the company specializes in commercial re-roofing, roof replacements, repairs, and preventative maintenance. With a strong focus on premium materials, award-winning craftsmanship, and safety-first execution, Naples Roofing stands apart through its licensed and insured operations, in-house divisions, dedicated safety teams, and expert project managers. Every project is delivered on-time, on-budget, and injury-free, making them a trusted partner for long-term commercial roofing solutions.
Client Objectives
Increase local and regional visibility across New York and the USA
Generate high-quality commercial roofing leads
Strengthen brand authority as a trusted commercial roofing contractor
Improve digital presence across search and social platforms
Drive consistent inbound inquiries through paid and organic channels
Services Provided by DSM
DSM delivered a results-driven digital marketing strategy tailored to the construction and roofing industry:
Search Engine Optimization (SEO)
Google Ads (PPC)
Bing Ads
Meta Ads (Facebook & Instagram)
Social Media Management
Local & Regional Lead Generation
Brand Visibility & Profile Optimization
Our Strategy & Solution
DSM executed a geo-targeted performance marketing approach designed to capture commercial roofing demand:
Optimized the website for local and service-based roofing keywords
Launched Google & Bing Ads targeting commercial property owners, facility managers, and contractors
Ran Meta Ads to build brand recall and retarget website visitors
Strengthened social media profiles to enhance credibility and trust
Focused on high-intent PPC campaigns for repairs, replacements, and maintenance services
Results Achieved
Increased qualified commercial roofing leads
Improved local search visibility across NY & USA
Higher engagement on social platforms
Stronger brand positioning as a reliable commercial roofing specialist
Sustainable inbound lead flow through SEO + PPC synergy
Campaign Details
Campaign Type: SEO + Social Media + PPC
Target Locations: USA & New York
Industry: Commercial Roofing Contractors
Headquarters: Buffalo, NY
Online Presence
🌐 Website: https://naples-roofing.com/
🏗 Project Reference: https://www.dssroofing.com/
📘 Facebook: Naples Roofing
💼 LinkedIn: Naples Roofing
📸 Instagram: @naplesroofing
📌 Pinterest: Naples Roofing
❌ X (Twitter): https://x.com/naplesroofingny
DSM delivered SEO, social media marketing, and PPC advertising to generate commercial roofing leads.
The campaign focused on Western New York and the wider USA commercial roofing market.
PPC campaigns generated high-intent leads from businesses actively searching for commercial roofing services.
SEO improved local search rankings and increased organic visibility for roofing-related keywords.