Know Merit

Know Merit

Online Tutoring Platform | India, USA & Canada

Know Merit is a premier online tutoring platform designed to seamlessly connect students with a vast network of over one million qualified tutors across the globe. The platform specializes in delivering personalized academic support across virtually every school subject, catering to students of different learning levels and goals. Whether learners prefer one-on-one tutoring for focused attention or group sessions for collaborative learning, Know Merit provides flexible and accessible solutions tailored to diverse educational needs. With a strong commitment to quality education, convenience, and performance-driven learning, Know Merit empowers students to achieve academic success by connecting them with the right mentor at the right time.

Client Objectives

  • Build strong brand visibility across India, the USA, and Canada

  • Drive student and tutor acquisition through performance marketing

  • Improve lead generation and platform sign-ups

  • Strengthen digital presence across search and social channels

  • Position Know Merit as a trusted global EdTech tutoring platform

Services Provided by DSM

  • Performance Marketing Management (PPM)

  • Digital Marketing Consulting

  • Lead Generation & Funnel Optimization

  • Audience Targeting & Campaign Scaling

  • Brand Growth & Market Expansion

Our Strategy & Solution

DSM executed a data-driven growth strategy tailored to the global EdTech market:

  • Designed performance marketing campaigns focused on student acquisition

  • Optimized funnels to improve tutor and student onboarding conversions

  • Implemented audience segmentation for multiple geographies

  • Strengthened digital messaging around personalized and flexible learning

  • Leveraged analytics to continuously optimize campaign performance

Results Achieved

  • Increased qualified leads and platform registrations

  • Improved conversion rates for tutoring inquiries

  • Enhanced brand visibility across target regions

  • Stronger engagement with students and educators

  • Established Know Merit as a scalable global tutoring solution

Campaign Details

  • Service Code: PPM (Performance Marketing Management)

  • Campaign Target Locations: India, USA & Canada

  • Industry: EdTech / Online Tutoring Platform

  • Business Type: Online Education & Tutoring Services

Online Presence

🌐 Website: Know Merit
📘 Facebook: Know Merit
📸 Instagram: @knm
▶️ YouTube: @knowmerit

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