IPSA India

IPSA Group

Architectural Hardware Manufacturer | Ghaziabad, India

IPSA Group is a leading architectural hardware manufacturer headquartered in Ghaziabad, India, with a strong market presence across India, UAE, Europe, and Africa. The company specializes in premium-quality locks, door handles, and advanced security solutions, serving both residential and commercial sectors. Renowned for innovative designs, superior craftsmanship, and cutting-edge manufacturing technology, IPSA Group delivers high-performance hardware solutions that enhance aesthetics, durability, and security.

Client Objectives

  • Strengthen brand visibility across international markets

  • Position IPSA Group as a premium global hardware manufacturer

  • Generate qualified B2B and distributor leads

  • Promote product innovation through digital channels

  • Support direct-to-customer sales via eCommerce platforms

Services Provided by DSM

DSM executed a comprehensive integrated digital marketing strategy, including:

  • Search Engine Optimization (SEO)

  • Google Ads Campaign Management

  • Meta Ads (Facebook & Instagram)

  • LinkedIn Ads (B2B & Distributor Outreach)

  • Content Marketing

  • Email Marketing

  • WhatsApp Marketing

  • Social Media Profile Optimization

  • Website Management (Corporate & eCommerce)

Our Strategy & Solution

DSM implemented a multi-channel growth strategy tailored for manufacturing and export-driven markets:

  • Optimized both websites for product, brand, and export-related keywords

  • Ran targeted Google Ads for hardware and security solutions

  • Used LinkedIn Ads to reach architects, builders, distributors, and procurement heads

  • Executed Meta Ads to enhance brand recall and product awareness

  • Created engaging content and product storytelling for social platforms

  • Leveraged email and WhatsApp marketing for lead nurturing and dealer communication

Results Achieved

  • Increased brand visibility across domestic and international markets

  • Improved lead generation from architects, contractors, and distributors

  • Stronger digital positioning as a premium hardware brand

  • Higher engagement across social and professional platforms

  • Scalable digital ecosystem supporting long-term expansion

Campaign Details

  • Campaign Type: Integrated Digital Marketing

  • Target Regions: India, UAE, Europe, Africa

  • Industry: Architectural Hardware Manufacturing

  • Headquarters: Ghaziabad, India

Online Presence

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