DSS Roofing
Residential Roofing Contractor | Buffalo, New York
DSS Roofing is a leading residential roofing company serving Buffalo, NY, and surrounding suburbs. The company specializes in roof installations, roof replacements, and roofing repairs, delivering durable, weather-resistant solutions tailored to homeowners’ needs. With a strong commitment to precision craftsmanship, premium materials, and customer satisfaction, DSS Roofing ensures every project meets the highest standards of quality and longevity. By utilizing top-grade roofing products and modern installation techniques, DSS Roofing enhances both the performance and lifespan of residential roofs, earning the trust of homeowners across the region.
Client Objectives
Increase local visibility across Buffalo and nearby suburbs
Generate high-intent residential roofing leads
Strengthen brand trust and homeowner confidence
Drive consistent inquiries through search and paid marketing
Improve overall digital presence and conversion rates
Services Provided by DSM
Search Engine Optimization (SEO)
Performance Marketing
Google Ads (PPC)
Social Media Profile Optimization
Local Lead Generation
Our Strategy & Solution
DSM implemented a hyper-local digital marketing strategy focused on residential roofing demand:
Optimized the website for location-based roofing keywords
Launched Google Ads campaigns targeting homeowners searching for roof repair, replacement, and installation services
Enhanced social media profiles to build credibility and brand recognition
Implemented conversion-focused landing improvements to increase inquiry rates
Focused on performance tracking to maximize ROI
Results Achieved
Increased qualified residential roofing leads
Improved local search rankings in Buffalo and suburbs
Higher conversion rates from paid campaigns
Stronger homeowner engagement across social platforms
Consistent inbound inquiries for roofing services
Campaign Details
Service Code: SEO + Performance Marketing
Target Location: Buffalo City & Surrounding Suburbs
Industry: Residential Roofing Contractors
Headquarters: Buffalo, NY
Online Presence
🌐 Website: https://www.dssroofing.com/
📘 Facebook: DSS Roofing
❌ X (Twitter): https://www.twitter.com/dssroofi
💼 LinkedIn: DSS Roofing
📌 Pinterest: https://www.pinterest.com.au/ds
📸 Instagram: https://www.instagram.com/dssro
DSM managed SEO and performance marketing campaigns focused on residential roofing services.
To generate consistent local leads and increase visibility across Buffalo and surrounding suburbs.
Through geo-targeted Google Ads, local SEO optimization, and conversion-focused strategies.
Improved local rankings, higher lead volume, and stronger online presence.