1 Bena (IBena App)
All-in-One Super App | Gambia
1 Bena is The Gambia’s first all-inclusive super app, officially launched in April 2021 with the mission to simplify everyday life through technology. Designed to offer seamless access to ride-hailing, food delivery, grocery shopping, parcel services, and local marketplace solutions, 1 Bena provides users with a single, convenient digital platform for essential daily needs. Founded by Sulayman Njie, 1 Bena focuses on reliability, transparency, and accessibility. The platform features clear fixed pricing, secure online payments, experienced drivers, and value-added services such as pre-booking and meet-and-greet airport transfers to ensure maximum convenience and peace of mind. Beyond customer convenience, 1 Bena plays a vital role in economic empowerment, supporting local vendors and small businesses by connecting them directly with customers and enabling efficient last-mile delivery across Gambia.
Client Objectives
Increase organic visibility for Gambia’s first super app
Strengthen brand awareness and trust in a growing digital market
Improve app discovery through search engines
Position 1 Bena as a reliable alternative for rides, food, and delivery services
Support marketplace growth for local vendors
Services Provided by DSM
Search Engine Optimization (SEO)
App & Website Visibility Optimization
Local SEO for Gambia
Brand Positioning & Digital Presence
Content Optimization for Services Pages
Our Strategy & Solution
DSM implemented a growth-focused SEO strategy tailored to the emerging on-demand service market in Gambia:
Optimized website structure and service pages for ride, food, and delivery keywords
Strengthened local SEO targeting Brusubi and nearby regions
Improved content clarity to highlight fixed pricing and secure transactions
Enhanced brand messaging around convenience, reliability, and empowerment
Optimized discoverability for mobile-first and app-based users
Results Achieved
Improved organic visibility across core service keywords
Increased awareness of 1 Bena as Gambia’s first super app
Higher engagement with service-related content
Strengthened trust and credibility among users and local vendors
Better positioning for long-term digital growth
Campaign Details
Service Code: SEO
Campaign Target Location: Gambia
Industry: Online Food, Ride & Delivery Services
Headquarters: Brusubi Phase 1, Gambia
Online Presence
🌐 Website: https://lbena.com/
🐦 Twitter/X: @lbenal
📘 Facebook: 1 Bena
📸 Instagram: 1 Bena
1 Bena is The Gambia’s first all-in-one super app for rides, food delivery, shopping, and more.
The app offers taxi services, food delivery, grocery shopping, and local marketplace access.
Yes, 1 Bena provides transparent, fixed pricing for all services.
Yes, users can pre-book rides and services, including meet-and-greet options.